Convention center

A convention center is a large venue that hosts conventions, conferences, trade shows, and other large events. A convention center is a versatile, large-scale facility purpose-built for hosting conventions, conferences, trade shows, and other major events in a metropolitan area. The configurable space and support facilities allow serving many events and attendees simultaneously.

Virtual tradeshow

A virtual tradeshow is an online event that aims to connect exhibitors with buyers in a virtual exhibition hall. A key benefit to virtual tradeshows over in person trade shows is expanded reach and accessibility.

Trade Show

A trade show is an exhibit-based corporate event where companies showcase and demonstrate their products and services. Trade shows provide an opportunity for sales teams to connect with prospects and customers. Trade shows often take place at convention centers and last multiple days. Exhibitors rent booth space to display products, capture leads, and network. Trade show exhibitors may rent trade show entertainers or presenters to draw traffic to their trade show booths.

Product demonstrator

A product demonstrator is a person who demonstrates a product’s use or features to potential customers at a trade show. This can involve practical demonstrations, explanations of features, and answering questions from attendees.

Brand ambassador

A brand ambassador is a person hired to represent a brand in a positive light and by doing so help to increase brand awareness and sales. At a trade show, a brand ambassador might demonstrate a product, interact with attendees, or perform other activities to promote the brand.


A spokesperson is a person chosen to speak on behalf of a company or brand. At a trade show, the spokesperson often presents the company’s products or services to attendees and may interact with the media.

Booth babe

“Booth babe” is a term used to refer to attractive promotional models hired to draw attention to a company’s booth at a trade show. Some regard this term as outdated.

Promotional model

A promotional model is a person who is hired by a company to interact with potential customers at a trade show. Her role is to generate interest in a product, service, or brand by directly engaging with attendees.

Name badge

Name badges are labels worn by attendees at a trade show, often including the person’s name, their company name, and other relevant information. These badges help facilitate networking and professional interactions. Name badges are commonly used at trade shows to identify attendees, exhibitors, and staff members. The name tags can be custom-designed, and can be made of paper, plastic, metal, or other materials. Name tags can be worn on a lanyard, clip, or magnetic fastener. Name badges are an important tool for networking and making connections at trade shows.

Webinar (trade show)

A webinar is a seminar or other presentation that takes place on the Internet, allowing participants in different locations to see and hear the presenter, ask questions, and sometimes answer polls. Webinars can be used in conjunction with trade shows to reach a wider audience.


A visitor is an individual who attends a trade show, often to learn about new products or services, network with industry professionals, or attend educational sessions.

Trade show vendor

A vendor is a professional or company providing a specific service or product at a trade show, such as catering, entertainers, audio/visual equipment, or promotional materials.

Trade show display

A trade show display is a type of exhibit used by companies at trade shows to showcase their products or services. These displays can range from simple tabletop displays to elaborate multi-story exhibits.


A seminar is a type of academic instruction, either at an academic institution or offered by a commercial or professional organization. At a trade show, seminars are often used to educate attendees about specific topics related to the industry.


Registration is the process by which trade show attendees provide their information, often including payment, to secure their participation in a trade show.

Product demonstration

A product demonstration at a trade show is a promotional presentation of a product or service, often involving a practical demonstration of its use or operation.


A presenter is a person who speaks publicly to the attendees at a trade show, often to introduce a new product, discuss a topic, or conduct a demonstration.

Panel discussion

A panel discussion is a structured conversation on a specific topic involving a selected group of panelists who share their viewpoints while engaging with each other and the audience.


Networking is the process of interacting with others to exchange information and develop professional or social contacts. Networking is a key component of trade shows.

Lead retrieval

Lead retrieval is the process of collecting contact information from potential customers or partners at a trade show.

Floor plan (trade show)

A floor plan is a diagram showing the arrangement of booths and other features at a trade show.


An exhibitor is a company or individual who displays their products or services at a trade show.

Breakout session (trade show)

A breakout session is a smaller session, workshop, or meeting that takes place within the larger trade show. These sessions allow for more focused discussion or interactive learning on specific topics.

Trade show booth

A trade show booth is a designated space where a company displays its products or services and interacts with attendees at a trade show.