Trade Show Glossary
Exhibition and trade show terms relevant to trade shows.
Webinar (trade show)
A webinar is a seminar or other presentation that takes place on the Internet, allowing participants in different locations to…Visitor
A visitor is an individual who attends a trade show, often to learn about new products or services, network with…Virtual tradeshow
A virtual tradeshow is an online event that aims to connect exhibitors with buyers in a virtual exhibition hall. A…Trade show vendor
A vendor is a professional or company providing a specific service or product at a trade show, such as catering,…Trade show display
A trade show display is a type of exhibit used by companies at trade shows to showcase their products or…Trade show booth
A trade show booth is a designated space where a company displays its products or services and interacts with attendees…Trade Show
A trade show is an exhibit-based corporate event where companies showcase and demonstrate their products and services. Trade shows provide…Spokesperson
A spokesperson is a person chosen to speak on behalf of a company or brand. At a trade show, the…Seminar
A seminar is a type of academic instruction, either at an academic institution or offered by a commercial or professional…Registration
Registration is the process by which trade show attendees provide their information, often including payment, to secure their participation in…Promotional model
A promotional model is a person who is hired by a company to interact with potential customers at a trade…Product demonstrator
A product demonstrator is a person who demonstrates a product's use or features to potential customers at a trade show.…Product demonstration
A product demonstration at a trade show is a promotional presentation of a product or service, often involving a practical…Presenter
A presenter is a person who speaks publicly to the attendees at a trade show, often to introduce a new…Panel discussion
A panel discussion is a structured conversation on a specific topic involving a selected group of panelists who share their…Networking
Networking is the process of interacting with others to exchange information and develop professional or social contacts. Networking is a…Name badge
Name badges are labels worn by attendees at a trade show, often including the person's name, their company name, and…Lead retrieval
Lead retrieval is the process of collecting contact information from potential customers or partners at a trade show.Floor plan (trade show)
A floor plan is a diagram showing the arrangement of booths and other features at a trade show.Exhibitor
An exhibitor is a company or individual who displays their products or services at a trade show.Convention center
A convention center is a large venue that hosts conventions, conferences, trade shows, and other large events. A convention center…Breakout session (trade show)
A breakout session is a smaller session, workshop, or meeting that takes place within the larger trade show. These sessions…Brand ambassador
A brand ambassador is a person hired to represent a brand in a positive light and by doing so help…Booth babe
"Booth babe" is a term used to refer to attractive promotional models hired to draw attention to a company's booth…