Trade Show Glossary, Corporate   ⭬    Trade Show

Trade Show

A trade show is an exhibit-based corporate event where companies showcase and demonstrate their products and services. Trade shows provide an opportunity for sales teams to connect with prospects and customers. Trade shows often take place at convention centers and last multiple days. Exhibitors rent booth space to display products, capture leads, and network. Trade show exhibitors may rent trade show presenters or trade show entertainers, including trade show magicians, to draw traffic to their trade show booths.